curate style that lasts with a custom game plan for business owners who refuse to blend in

You built a brand that stands out, and we’re about to build a visual identity that’s grounded in who you are

you haven’t defined your style in a way that actually works for you… yet.

You can spot an outfit you love from a mile away, but when it comes to explaining why, you’re drawing a blank.

Shopping feels promising—you bring home pieces you love—but you’re unsure if they vibe for your day-to-day.

You see other business owners looking “professional,” but you know that isn’t you.

You refuse to blend in. You’re ready to lean into your style.

You feel energized about the personal brand you’ve created once you have a visual identity that makes you feel powerful

your cover story

a step by step game plan to help you:

  • Finally define your personal style in a way that sticks.

  • Break it down into shapes, colours and textures - so getting dressed actually makes sense.

  • Choose a custom colour palette that makes shopping (and outfit combos) effortless.

  • Build a shop list of essentials that fit your life - WFH, meetings or a night out.

No more impulse shopping. No more second guessing. Just effortless style, on repeat.

$497 CAD

a style strategy that helps you build on what you already have.

a common pattern keeping constantly evolving business owners from their signature style:

trying to define style by what’s already in your closet.

  • you’re describing what you see instead of digging into why certain pieces feel right (or totally wrong).

painstakingly putting outfits together that feel good, but not great.

  • without a strategy, you’re relying on guesswork.

shopping without a plan.

  • trial and error is great until it turns into a frustrating cycle of buying, returning, or barely wearing.

Make it stick this time

  • Define your personal style

    • a simple framework to figure out what feels like you

    Build your custom cheat sheet

    • break down your style into shape, colour & texture

    Create your colour palette

    • so your wardrobe actually works together

  • 24 hrs of Voxer access

    • create & collaborate on your own closet checklist

you don’t just find your style. you learn how to use it.